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In some industry news, the Entertainment Software Association (which E3 operated) has announced this week that it will return with a new event that is known as the Interactive Innovation Conference.
This will apparently be a “first-in-in-sort” event that takes place in Las Vegas in between April 27th – April 30, 2026 Connecting “visionaries, opinion leaders and innovators” from different industries within interactive entertainment. The plan is to bring together a “wide spectrum of sectors that come together with interactive entertainment”. This includes “film, television and music, as well as sports, health care, education, finance” and more.
Participants can expect to “learn from and deal with industrial icons” from large companies such as Nintendo or America, Electronic Arts, Epic Games, Microsoft, Sony Interactive Entertainment, Square Enix, Take-Two Interactive, Warner Bros. Games, Amazon games, and Disney.
This is what the chairman of the ESA of the Board of Directors (and Noa President) Doug Bowser had to say about this announcement:
“The Entertainment Software Association and its member companies are among the innovators and leaders who establish the future of culture, business and human connection. It is a natural role for ESA to organize and support an event that promotes an open exchange of new ideas with our pear industry leaders. Iicon brings changes from all over industries to imagine how the strengths of the interactive entertainment industry can break completely new terrain. “
‘Iicon’ as it has abbreviated, supposedly the “Premier Summit will be for discovering new opportunities driven by industry and technology”. There are more details about this upcoming event on the Iicon website, including the possibility to sign up for future updates.
